MY ROLE
I served as lead producer, responsible for guiding the creative vision and executing every stage of production:
• Creative Direction – Shaping concepts, messaging, and narrative structure
• Pre-Production – Scripting, storyboarding, location planning, and shot design
• Field Production – Operating camera, audio, lighting, and directing interviews on location
• Post-Production – Editing in Adobe Premiere Pro, sound design, color grading, motion graphics, and final delivery
• Platform Adaptation – Formatting content for use across broadcast, social media, digital ads, and internal or owned channels
*Unless otherwise noted, I led all aspects of production.
Matthew Foundation | Speech Accessibility Project
Created for the Matthew Foundation Speech Accessibility Project, this short-form promotional video was designed to encourage participation from individuals with speech disabilities—particularly targeting those with Down syndrome and their families.
How these were made:
• Leveraging AI tools and asset libraries to streamline development while ensuring accessibility and brand consistency.
• Leveraging AI tools and asset libraries to streamline development while ensuring accessibility and brand consistency.
• Scriptwriting and concept design centered on clarity, warmth and empowerment
• Used AI voice generation tools (e.g., ElevenLabs) to produce a high-quality, natural-sounding voiceover
• Created and customized visuals using stock assets
• Assembled and branded the video using Adobe Premiere Pro, adding animation, music and pacing
• Delivered multiple cuts and aspect ratios for social and web distribution
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FOUR HORSEMEN COMICS & GAMING
A selection of promotional video assets created for Four Horsemen Comics and Gaming. The series highlights the energy, creativity, and community behind regional Yu-Gi-Oh! and Magic: The Gathering tournaments—captured through original content and stylized animation.
Each piece combines original footage, custom photography, sound design, and animation—including personalized and modified stock assets—crafted to align with Four Horsemen’s brand and the spirit of each event. These videos were built for multi-platform distribution, helping drive attendance, build hype, and deepen fan engagement.
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WVU Extension
IN OUR WORDS (PROMO)
This short-form promotional video was created for the WVU Extension Annual Conference, an internal event bringing together employees from across the state for networking, training, and recognition. This piece celebrates the collective impact of WVU Extension and highlights the diverse ways employees serve their communities.
LET'S GO WEEKEND (PROMO)
Let’s Go Weekend is a family-friendly college preparation event designed to help high school students across West Virginia take real, practical steps toward higher education. The event includes hands-on workshops focused on completing the FAFSA, applying for the Promise Scholarship, and exploring scholarship and college options.
WVU ENERGY EXPRESS RETURNS (PROMO)
This short-form piece was used on owned channels to promote the launch of a new season of WVU Energy Express, a youth-focused educational series airing on West Virginia Public Broadcasting (WVPB-TV). The program brings engaging, at-home activities to kids and families across the state, especially those with limited internet access.
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WEST VIRGINIA 4-H
ALL ABOUT SKILL-A-THON
This short-form video highlights the impact of WVU Extension’s Skill-a-thon program, an experiential learning series designed to help youth apply their agricultural knowledge in a hands-on, competitive setting. Filmed during the West Virginia State Fair, the piece follows a 4-H participant as she reflects on her journey through livestock projects and the confidence she’s built through Skill-a-thon events.
4-H YOUTH IN ACTION: EMILY
This profile spotlights Emily Carothers, the 2023 Youth in Action Agriculture Award recipient and a shining example of how 4-H empowers young people to become changemakers in their communities. A resident of Fayette County, West Virginia, Emily shares how her experience in 4-H sparked her passion for gardening, pollinators, and food access, leading her to implement and expand multiple community and pollinator gardens in her hometown.
MY 4-H STORY: SARAH
This piece highlights Sarah, a fourth-generation West Virginia 4-H’er, as she reflects on the deep personal and generational impact of the program. Filmed at WVU Jackson’s Mill, where her 4-H journey began, the video captures how the organization helped her build confidence, leadership, communication, and connection.
Sarah’s story blends tradition with personal growth, offering an authentic look at how 4-H fosters real-world skills beyond the classroom.
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PRESTON COUNTY FARM CRAWL
This five-part short-form promotional series was created to promote the Preston County Farm Crawl, an agritourism initiative celebrating the diversity and richness of local agriculture in one of West Virginia’s most farm-dense regions. The campaign includes four farm-specific features and one overarching promo, each under two minutes and crafted to showcase horticulture, livestock, value-added products, and Appalachian craft traditions.
EXPERIENCE THE PRESTON COUNTY FARM CRAWL
This flagship promotional video introduces the Preston County Farm Crawl, highlighting the region’s status as the West Virginia county with the most farms per capita. The piece positions the event as a celebration of local agriculture, agritourism, and Appalachian identity, inviting visitors to explore a diverse range of farms—from horticulture and livestock to value-added products and crafts.
Framed around the idea of discovery and connection, the video encourages viewers to support small farms, engage with local producers, and experience the “wild and wonderful” spirit of West Virginia through its agricultural roots.
PRESTON COUNTY FARM CRAWL: HEASLEY HOMESTEAD
This short-form feature highlights Heasley Homestead, a family-run maple operation that’s grown from a 20-tree retirement hobby into a full-scale sugaring business with over 2,200 taps. Located in Preston County, the homestead produces a variety of pure maple products—from syrup and maple cream to candy and even cotton candy.
*This piece includes select footage provided by Heasley Homestead to supplement original on-location footage.
PRESTON COUNTY FARM CRAWL: RINGER FARMS
Visit Ringer Farms, a family-owned micro dairy and beef operation built from the ground up. With 52 head of cattle, chickens, and a single lamb, the farm offers visitors a behind-the-scenes look at small-scale, high-integrity food production. During the Farm Crawl, attendees can explore both the dairy and beef sides of the operation, interact with bottle calves, and learn more about how food makes its way from pasture to plate.
PRESTON COUNTY FARM CRAWL: RIFFLE FARMS
This video spotlights Riffle Farms, a bison operation in Preston County known for its commitment to health-conscious, locally sourced meat. Founded in 2017 with a focus on sustainable protein, Riffle Farms champions bison as a nutrient-dense alternative to traditional meats. The piece also highlights owner Jodie Riffle’s role as the creative director and co-founder of the Preston County Farm Crawl, which brings hundreds of visitors to rural farms each year.
PRESTON COUNTY FARM CRAWL: PIKE MOUNTAIN FARM
This short-form piece profiles Pike Mountain Farm, a small family operation rooted in a love for music, community, and good food. The farm began as a personal mission to feed their growing family better—and evolved into a vibrant, pasture-based enterprise raising chickens, pigs, lambs, and now turkeys.