PROMOTIONAL PIECES
This set of promotional print pieces (poster/flyer) were designed for various purposes.
The Pittsburgh Jazz Festival poster was designed to promote the 15th annual Pittsburgh International Jazz Festival. The design incorporates identifiable elements of the Pittsburgh skyline and uses design elements on the facades of the buildings to represent musical instruments. The font also reflects the golden age of jazz.
The Reading Room Back to School appeal flyer was used to generate interest and donors for the fundraising campaign.
Print Advertising
This set of print ads was developed for various publications. I handled layout and design, contributed original photography used in the pieces, and implemented UTM-tagged QR codes to help track response and performance from traditional media placements.
Each ad also incorporates visual elements—such as infographics and branding—developed by our staff designer as part of a coordinated creative effort.
