ABOUT WVU EXTENSION TODAY
Produced in collaboration with West Virginia Public Broadcasting, the show extended WVU Extension’s mission beyond digital channels to reach households across the state.
The program featured a variety of segments aligned with WVU Extension’s community and wellness initiatives, including:
• Health and wellness education
• Healthy cooking demonstrations
• Fitness and movement segments
• Features on key WVU Extension programs
• Features on local organizations and businesses
Key Outcomes & Measurables
• 25 episodes produced across multiple broadcast seasons
• Totaled over 3,100 views and 199+ hours of watch time on YouTube (independent of TV viewership)
• Contributed approximately 11.4 hours of accessible educational content via public television
• Average episode duration of 27.4 minutes, aligning with a 30-minute programming block
• Highlighted 10+ WVU Extension programs ranging from public health to emergency response
My Role
I led full-scale production for the series over multiple seasons, including:
• Episode planning and segment production for most featured content
• Field production (camera operation, lighting, sound, location setup)
• Interview direction and segment scripting
• Post-production editing, sound design, color correction and final mastering
• Coordination with subject matter experts, WVU Extension specialists, and internal program leaders
• Delivery of broadcast-ready files to WV Public Broadcasting on a weekly schedule
• Publication of individual segments