PICKLESBURGH PROMO
To bring this concept to life, I combined creativity with a multi-tool AI workflow that showcased the power of modern marketing production. I developed the original narrative and creative direction, then used ChatGPT for scripting and storyboarding, Google Flow for visuals and animation frames, and ElevenLabs for voiceover generation. I layered in sound effects and polished the final cut in Adobe Premiere Pro.
WVU EXTENSION RESILIENCE & RECOVERY TASKFORCE BOOK CLUB TV AD
This animated ad for the WVU Extension Resilience and Recovery Task Force was used to promote a statewide book clubs focused on racial justice and community resilience.
I designed and edited the piece using Premiere Pro, incorporating licensed hand-drawn assets, music, and voiceover clips. Much of the motion was manually masked and animated to create a dynamic visual flow. I also cleaned and mixed audio from multiple speakers to ensure clarity and cohesion.
This project combined visual storytelling, audio editing, and message-driven animation to spark statewide engagement in an important community initiative.
WVU Extension Holiday Greeting
This animated holiday greeting was created as a non-denominational, winter-themed message from WVU Extension to West Virginians. The theme of the piece takes viewers through a peaceful town on a snowy evening—designed to evoke warmth, gratitude, and connection without relying on religious or traditional holiday imagery.
This project highlights my ability to augment my skillset with third-party creative tools while maintaining brand alignment and original storytelling.
• Used a customizable After Effects template from Motion Array
• Manipulated animated scenes to reflect WVU Extension's brand
• Adapted transitions, text elements, and pacing to fit the message and platform
• Manipulated animated scenes to reflect WVU Extension's brand
• Adapted transitions, text elements, and pacing to fit the message and platform