Full-stack marketer · Pittsburgh
Strategy, creative and analytics. With receipts.
I’m Brian J. Bornes. I plan the campaign, shoot and design the creative, then build the tracking that proves it worked.
Case studies
Each one covers the challenge, the approach and the result, with the numbers that moved.
Higher ed · Paid media · Creative · Analytics
Westminster College recruitment
A multichannel enrollment campaign across Meta, Snapchat, Google, YouTube, connected TV, print and direct mail, built on focus groups with students and parents.
WVU Energy Express on WVPB-TV
A statewide educational series supporting WVU Extension’s six-week summer reading program.
WVU Extension Today on WVPB-TV
Research-based programming for West Virginians with limited or no internet access.
Four Horsemen Comics & Gaming
Staff headshots that grew into event photography, short-form video and Meta and Google ad consulting.
Cooper’s Ice Cream Crew
A pro bono identity for a foundation that supports families of children facing medical crises.
What I bring to a team
Strategy
Audience research, funnel planning and a media mix built around what the audience actually said.
Meta · LinkedIn · Google Search
Creative
Photo, video and design composed for where they land, with room for copy and crops that survive the feed.
Photography · Video · Animation · Design
Analytics
Tracking and reporting that go past vanity metrics, from a QR code on a mailer to a conversion in the CRM.
GA4 · Google Tag Manager · Salesforce Marketing Cloud
Behind the camera
The production side of the work: portraits, weddings, events and commercial shoots.
About
One foot in data. One in design.
I’ve planned and run campaigns across paid and organic channels, built audience strategies and tracking, and been behind the camera for the creative. Because I’ve bought the media, I design for it: I know how to compose a photo that leaves room for copy and build assets that won’t get cropped or ignored in a feed.
I like building things that are intentional, measurable and human.
Quick answers
Who is Brian J. Bornes?
Brian J. Bornes is a full-stack marketer based in Pittsburgh. He blends marketing strategy, creative production and analytics, from audience research and paid media to photography, video and the tracking that measures results.
What does a full-stack marketer do?
A full-stack marketer handles a campaign end to end: audience research and strategy, paid and organic media, creative production such as photo and video, and the analytics that measure results.
What results has Brian delivered?
For Westminster College, his recruitment campaign raised Google Ads conversions 304% while cutting spend 65%, and tracked 35 conversions from print and direct mail through UTM-tagged QR codes.
How do I work with Brian?
Email Brian at b.j.bornes@gmail.com or send a message on LinkedIn at linkedin.com/in/brianjbornes.