/* Darkroom and dashboard: near-black ground for the photography, one signal-gold accent,
   condensed display type for headlines, mono labels for data. Single dark look by design. */
:root {
  --ground: #0f1012;
  --surface: #17181b;
  --raised: #1e1f23;
  --line: #2a2c31;
  --line-strong: #3a3c42;
  --ink: #edebe6;
  --body: #c4c2bb;
  --muted: #a3a29c;
  --gold: #f5b800;
  --on-gold: #0f1012;

  --display: "Archivo", "Arial Narrow", "Helvetica Neue", Arial, sans-serif;
  --text: "IBM Plex Sans", "Helvetica Neue", Arial, sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, "SFMono-Regular", Menlo, monospace;

  --gutter-l: max(20px, env(safe-area-inset-left, 0px));
  --gutter-r: max(20px, env(safe-area-inset-right, 0px));
  --max: 1240px;
  color-scheme: dark;
}

* { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--ground);
  color: var(--body);
  font-family: var(--text);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; height: auto; display: block; }
a { color: var(--ink); text-underline-offset: 3px; }
a:hover { color: var(--gold); }
:focus-visible { outline: 2px solid var(--gold); outline-offset: 3px; border-radius: 2px; }
::selection { background: var(--gold); color: var(--on-gold); }

.wrap {
  max-width: var(--max);
  margin-inline: auto;
  padding-left: var(--gutter-l);
  padding-right: var(--gutter-r);
}
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }
.skip {
  position: absolute; left: -9999px; top: 8px;
  background: var(--gold); color: var(--on-gold); padding: 8px 14px; font-weight: 600; z-index: 20;
}
.skip:focus { left: 16px; }

/* ---------- type ---------- */
.display {
  font-family: var(--display);
  font-stretch: 72%;
  font-weight: 800;
  text-transform: uppercase;
  line-height: 0.9;
  letter-spacing: -0.005em;
  color: var(--ink);
  margin: 0;
  text-wrap: balance;
}
.display .hl { color: var(--gold); }
.h-xl { font-size: clamp(54px, 8vw, 120px); }
@media (max-width: 560px) { .h-xl { font-size: clamp(36px, 11.5vw, 54px); } }
.h-lg { font-size: clamp(44px, 6vw, 88px); }
.h-md { font-size: clamp(30px, 3.4vw, 44px); line-height: 0.98; }
.h-sm { font-size: clamp(24px, 2.4vw, 30px); line-height: 1; }

.eyebrow {
  font-family: var(--mono);
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
  margin: 0;
}
.eyebrow.gold { color: var(--gold); }
.lede { font-size: clamp(18px, 1.6vw, 21px); line-height: 1.55; color: var(--body); max-width: 36em; margin: 0; }
.prose p { margin: 0 0 1em; max-width: 40em; }
.prose p:last-child { margin-bottom: 0; }
.num { font-variant-numeric: tabular-nums; }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 10px;
  min-height: 52px; padding: 0 26px;
  border-radius: 999px;
  font-weight: 600; font-size: 16px; text-decoration: none;
  border: 1px solid var(--line-strong); color: var(--ink);
  transition: border-color .15s, background-color .15s, color .15s;
}
.btn:hover { border-color: var(--gold); color: var(--gold); }
.btn.solid { background: var(--gold); border-color: var(--gold); color: var(--on-gold); }
.btn.solid:hover { background: var(--ink); border-color: var(--ink); color: var(--on-gold); }
.btn svg { width: 18px; height: 18px; flex: none; }
.btn-row { display: flex; flex-wrap: wrap; gap: 14px; }

/* ---------- header ---------- */
.site-header { border-bottom: 1px solid var(--line); }
.site-header .wrap {
  display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between;
  gap: 12px 28px; padding-block: 18px;
}
.brand { display: inline-flex; align-items: center; gap: 14px; text-decoration: none; }
.brand img { height: 46px; width: auto; }
.brand span {
  font-family: var(--display); font-stretch: 75%; font-weight: 800; font-size: 20px;
  letter-spacing: 0.04em; color: var(--ink); text-transform: uppercase;
}
.nav { display: flex; flex-wrap: wrap; align-items: center; gap: 6px 26px; font-size: 15px; font-weight: 500; }
.nav a { text-decoration: none; color: var(--body); padding-block: 10px; }
.nav a:hover, .nav a[aria-current="page"] { color: var(--ink); }
.nav .btn { min-height: 44px; padding: 0 20px; color: var(--gold); border-color: var(--gold); }
.nav .btn:hover { background: var(--gold); color: var(--on-gold); }

/* ---------- sections ---------- */
.section { padding-block: clamp(64px, 9vw, 112px); }
.band { background: var(--surface); border-block: 1px solid var(--line); }
.section-head {
  display: flex; flex-wrap: wrap; align-items: end; justify-content: space-between;
  gap: 16px 48px; margin-bottom: clamp(32px, 4vw, 48px);
}
.section-head p { max-width: 26em; margin: 0; color: var(--body); }

/* ---------- home hero ---------- */
.hero { padding-block: clamp(48px, 7vw, 88px) clamp(56px, 7vw, 88px); }
.hero-grid {
  display: grid; gap: clamp(36px, 5vw, 64px); align-items: end;
  grid-template-columns: minmax(0, 1.35fr) minmax(0, 1fr);
}
.hero-copy { display: grid; gap: 26px; }
.proof {
  background: var(--surface); border: 1px solid var(--line); border-radius: 6px;
  padding: clamp(24px, 3vw, 36px); display: grid; gap: 14px;
}
.proof .big {
  font-family: var(--display); font-stretch: 68%; font-weight: 800;
  font-size: clamp(96px, 11vw, 164px); line-height: 0.82; color: var(--gold);
}
.proof .claim { font-size: 19px; line-height: 1.4; color: var(--ink); margin: 0; max-width: 18em; }
.proof .pair {
  display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 20px;
  margin-top: 10px; padding-top: 22px; border-top: 1px solid var(--line);
}
.stat-n {
  font-family: var(--display); font-stretch: 75%; font-weight: 700;
  font-size: 38px; line-height: 1; color: var(--ink);
}
.stat-l { font-size: 14px; line-height: 1.4; color: var(--muted); margin-top: 6px; }
.proof a { font-size: 15px; font-weight: 600; }

/* clients strip */
.clients .wrap { display: flex; flex-wrap: wrap; align-items: center; gap: 10px 36px; padding-block: 24px; }
.clients span:not(.eyebrow) {
  font-family: var(--display); font-stretch: 85%; font-weight: 600; font-size: 18px; color: var(--body);
}

/* ---------- case studies ---------- */
.featured {
  display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr);
  border: 1px solid var(--line); border-radius: 6px; overflow: hidden;
  background: var(--surface); text-decoration: none; color: inherit;
}
.featured:hover { border-color: var(--line-strong); color: inherit; }
.featured:hover .more { color: var(--gold); }
.featured .media { position: relative; min-height: 320px; border-right: 1px solid var(--line); background: var(--raised); }
.featured .media img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: center 18%; }
.featured .body { padding: clamp(26px, 3.4vw, 44px); display: grid; gap: 18px; align-content: center; }
.featured .body p { margin: 0; }
.trio {
  display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px;
  padding-top: 22px; border-top: 1px solid var(--line);
}
.trio .stat-n { font-size: 34px; }
.trio .stat-n.gold { color: var(--gold); }
.more { display: inline-flex; align-items: center; gap: 10px; font-weight: 600; color: var(--ink); }
.more svg { width: 18px; height: 18px; }

.cases { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 20px; margin-top: 20px; }
.case {
  display: flex; flex-direction: column; text-decoration: none; color: inherit;
  border: 1px solid var(--line); border-radius: 6px; overflow: hidden; background: var(--surface);
}
.case:hover { border-color: var(--line-strong); color: inherit; }
.case:hover h3 { color: var(--gold); }
.case .thumb { aspect-ratio: 4 / 3; background: var(--raised); border-bottom: 1px solid var(--line); overflow: hidden; }
.case .thumb img { width: 100%; height: 100%; object-fit: cover; }
.case .body { padding: 22px; display: flex; flex-direction: column; gap: 10px; flex: 1; }
.case .tags { font-family: var(--mono); font-size: 11.5px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--gold); }
.case h3 { font-family: var(--display); font-stretch: 80%; font-weight: 800; font-size: 24px; line-height: 1.02; text-transform: uppercase; color: var(--ink); margin: 0; transition: color .15s; }
.case p { font-size: 15px; line-height: 1.5; margin: 0; flex: 1; }
.case .result { padding-top: 14px; border-top: 1px solid var(--line); font-family: var(--display); font-stretch: 82%; font-weight: 700; font-size: 18px; color: var(--ink); }

/* capabilities */
.caps { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); border-top: 1px solid var(--line); }
.cap { padding: 32px 32px 8px 0; display: grid; gap: 12px; align-content: start; }
.cap + .cap { padding-left: 32px; border-left: 1px solid var(--line); }
.cap p { margin: 0; }
.cap .tools { font-family: var(--mono); font-size: 12.5px; color: var(--muted); letter-spacing: 0.02em; }

/* production tiles */
.tiles { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 20px; }
.tile { text-decoration: none; color: var(--ink); display: grid; gap: 12px; }
.tile .frame { aspect-ratio: 4 / 5; overflow: hidden; border-radius: 6px; border: 1px solid var(--line); background: var(--raised); }
.tile img { width: 100%; height: 100%; object-fit: cover; transition: transform .4s ease; }
.tile:hover img { transform: scale(1.03); }
.tile .label { display: flex; align-items: center; justify-content: space-between; font-family: var(--display); font-stretch: 80%; font-weight: 800; font-size: 24px; text-transform: uppercase; }
.tile:hover .label { color: var(--gold); }
.tile .label svg { width: 20px; height: 20px; }

/* about */
.about { display: grid; grid-template-columns: minmax(0, 0.8fr) minmax(0, 1fr); gap: clamp(36px, 6vw, 80px); align-items: center; }
.about .portrait { border-radius: 6px; overflow: hidden; border: 1px solid var(--line); max-width: 480px; }
.about .copy { display: grid; gap: 22px; }
.roles { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 20px; padding-top: 24px; border-top: 1px solid var(--line); }
.roles strong { display: block; color: var(--ink); font-weight: 600; }
.roles span { font-size: 15px; color: var(--muted); }

/* faq (answer-engine friendly) */
.faq { display: grid; gap: 0; border-top: 1px solid var(--line); max-width: 860px; }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary {
  list-style: none; cursor: pointer; padding: 22px 0; display: flex; justify-content: space-between; gap: 20px;
  font-family: var(--display); font-stretch: 85%; font-weight: 700; font-size: 22px; color: var(--ink);
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; font-family: var(--mono); color: var(--gold); font-weight: 500; }
.faq details[open] summary::after { content: "–"; }
.faq details p { margin: 0 0 22px; max-width: 40em; }

/* contact band */
.cta { background: var(--gold); color: var(--on-gold); }
.cta .wrap { display: flex; flex-wrap: wrap; align-items: end; justify-content: space-between; gap: 32px; padding-block: clamp(64px, 8vw, 104px); }
.cta .display { color: var(--on-gold); max-width: 13em; }
.cta .btn { background: var(--on-gold); border-color: var(--on-gold); color: var(--ink); }
.cta .btn:hover { background: var(--ink); color: var(--on-gold); border-color: var(--ink); }
.cta .note { font-family: var(--mono); font-size: 13px; margin: 12px 0 0; color: var(--on-gold); }
.cta .note a { color: var(--on-gold); }

/* footer */
.site-footer .wrap { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 14px 32px; padding-block: 32px; font-size: 14px; color: var(--muted); }
.site-footer nav { display: flex; flex-wrap: wrap; gap: 8px 24px; }
.site-footer a { color: var(--muted); text-decoration: none; }
.site-footer a:hover { color: var(--ink); }

/* ---------- case study page ---------- */
.crumbs { font-family: var(--mono); font-size: 13px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--muted); margin: 0; }
.crumbs a { color: var(--muted); text-decoration: none; }
.crumbs a:hover { color: var(--gold); }
.cs-hero { padding-block: clamp(44px, 6vw, 72px) clamp(40px, 5vw, 56px); display: grid; gap: 28px; }
.cs-hero > * { min-width: 0; }
.facts { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 24px; margin: 12px 0 0; padding-top: 28px; border-top: 1px solid var(--line); }
.facts dt { font-family: var(--mono); font-size: 12px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); }
.facts dd { margin: 8px 0 0; font-size: 16px; line-height: 1.45; color: var(--ink); }

.results { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 44px 48px; }
.result .big {
  font-family: var(--display); font-stretch: 68%; font-weight: 800;
  font-size: clamp(64px, 7vw, 104px); line-height: 0.85; color: var(--ink);
}
.result.lead .big { color: var(--gold); }
.result p { margin: 12px 0 0; font-size: 16px; line-height: 1.45; max-width: 20em; }

.cs-image { margin: 0; border-radius: 6px; overflow: hidden; border: 1px solid var(--line); background: var(--raised); }
.cs-image img { width: 100%; height: auto; }
.intro { display: grid; grid-template-columns: minmax(0, 0.9fr) minmax(0, 1fr); gap: clamp(36px, 5vw, 80px); align-items: center; }
.intro .story { grid-template-columns: minmax(0, 1fr); gap: 36px; }
.display svg { width: 0.75em; height: 0.75em; vertical-align: -0.04em; }
.cs-image figcaption, .shot figcaption { font-size: 14px; line-height: 1.5; color: var(--muted); padding: 12px 2px 0; }
.cs-image figcaption { background: var(--ground); padding: 12px 14px; }

.story { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(28px, 4vw, 48px); }
.story > div { display: grid; gap: 14px; align-content: start; }
.story p { margin: 0; }
.story .step { font-family: var(--mono); font-size: 12px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--gold); }

.research { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(32px, 5vw, 64px); align-items: start; }
.findings { list-style: none; margin: 0; padding: 0; display: grid; gap: 0; border-top: 1px solid var(--line); }
.findings li { padding: 16px 0; border-bottom: 1px solid var(--line); display: grid; grid-template-columns: 88px minmax(0, 1fr); gap: 16px; align-items: baseline; }
.findings .k { font-family: var(--display); font-stretch: 72%; font-weight: 800; font-size: 34px; line-height: 1; color: var(--gold); }
.findings .k.word { font-size: 20px; color: var(--ink); }
.research-shots { display: grid; grid-template-columns: minmax(0, 0.55fr) minmax(0, 1fr); gap: 16px; align-items: start; }

.gallery { columns: 2; column-gap: 24px; }
.shot { margin: 0; }
.gallery .shot { break-inside: avoid; margin: 0 0 32px; }
.shot .frame { border-radius: 6px; overflow: hidden; border: 1px solid var(--line); background: var(--raised); }
.shot img { width: 100%; }
.shot.tall .frame { display: grid; place-items: center; padding: 28px; }
.shot.tall img { width: auto; max-height: 520px; }
.shot strong { color: var(--ink); font-weight: 600; }

.table-box { overflow-x: auto; border: 1px solid var(--line); border-radius: 6px; }
table.channels { width: 100%; border-collapse: collapse; font-size: 15.5px; min-width: 640px; }
.channels th, .channels td { text-align: left; padding: 14px 18px; border-bottom: 1px solid var(--line); vertical-align: top; }
.channels thead th { font-family: var(--mono); font-size: 12px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); font-weight: 500; background: var(--surface); }
.channels tbody th { color: var(--ink); font-weight: 600; white-space: nowrap; }
.channels td.n { font-variant-numeric: tabular-nums; color: var(--ink); white-space: nowrap; }
.channels tr.group td { font-family: var(--mono); font-size: 12px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--gold); background: var(--ground); padding-top: 22px; }
.channels tbody tr:last-child th, .channels tbody tr:last-child td { border-bottom: 0; }

.measure { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.2fr); gap: 40px; align-items: center;
  background: var(--surface); border: 1px solid var(--line); border-radius: 6px; padding: clamp(26px, 4vw, 48px); }
.measure p { margin: 0; }
.flow { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; align-items: center; gap: 10px; }
.flow li { font-family: var(--mono); font-size: 13.5px; padding: 12px 16px; border: 1px solid var(--line-strong); border-radius: 4px; color: var(--ink); }
.flow li.end { border-color: var(--gold); color: var(--gold); }
.flow li[aria-hidden] { border: 0; padding: 0; color: var(--gold); }

.role { display: grid; grid-template-columns: minmax(0, 0.7fr) minmax(0, 1.3fr); gap: clamp(28px, 5vw, 64px); }
.notes { border: 1px solid var(--line); border-radius: 6px; padding: 0 22px; }
.notes summary { cursor: pointer; padding: 18px 0; font-weight: 600; color: var(--ink); }
.notes ul { margin: 0 0 20px; padding-left: 20px; display: grid; gap: 8px; font-size: 15.5px; }

.next { display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: 32px; align-items: end; }
.next a.title { text-decoration: none; display: grid; gap: 12px; }
.next a.title:hover .display { color: var(--gold); }

/* ---------- shared: hubs, galleries, video ---------- */
.page-hero { padding-block: clamp(44px, 6vw, 72px) clamp(32px, 4vw, 48px); display: grid; gap: 24px; }
.page-hero > * { min-width: 0; }
.jump { display: flex; flex-wrap: wrap; gap: 10px; margin: 8px 0 0; padding: 0; list-style: none; }
.jump a { display: inline-flex; align-items: center; min-height: 40px; padding: 0 16px; border: 1px solid var(--line-strong);
  border-radius: 999px; font-family: var(--mono); font-size: 13px; letter-spacing: 0.06em; text-transform: uppercase;
  text-decoration: none; color: var(--body); }
.jump a:hover { border-color: var(--gold); color: var(--gold); }
.jump .n { color: var(--muted); margin-left: 8px; }

.sec { display: grid; gap: clamp(24px, 3vw, 36px); }
.sec + .sec { margin-top: clamp(64px, 8vw, 104px); }
.sec-head { display: grid; grid-template-columns: minmax(0, 0.8fr) minmax(0, 1.2fr); gap: 16px 48px; align-items: end;
  padding-bottom: 20px; border-bottom: 1px solid var(--line); }
.sec-head > * { min-width: 0; }
.sec-head .meta { font-family: var(--mono); font-size: 12px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--gold); margin: 0 0 10px; }
.sec-head p { margin: 0; max-width: 40em; }
.sec-head .prose p + p { margin-top: 0.8em; }
.sub { display: grid; gap: 18px; }
.sub + .sub { margin-top: clamp(40px, 5vw, 56px); }
.sub h3 { font-family: var(--display); font-stretch: 80%; font-weight: 800; font-size: clamp(22px, 2vw, 26px); text-transform: uppercase;
  color: var(--ink); margin: 0; line-height: 1.05; }
.sub > p { margin: 0; max-width: 46em; }

.pgallery { columns: 3; column-gap: 14px; }
.pgallery.c2 { columns: 2; }
.pgallery.c4 { columns: 4; }
.pgallery figure { margin: 0 0 14px; break-inside: avoid; }
.pgallery a { display: block; border-radius: 4px; overflow: hidden; background: var(--raised); }
.pgallery img { width: 100%; transition: transform .4s ease, opacity .2s; }
.pgallery a:hover img { transform: scale(1.025); }
.pgallery a.small { padding: 24px; display: grid; place-items: center; border: 1px solid var(--line); }
.pgallery a.small img { width: 100%; max-width: var(--nw); }
.pgallery a.small:hover img { transform: none; }
.pgallery figcaption { font-size: 14px; line-height: 1.45; color: var(--muted); padding: 10px 2px 4px; }
.pgallery figcaption strong { color: var(--ink); font-weight: 600; }

.hub { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 20px; }
.hub a { position: relative; display: block; border-radius: 6px; overflow: hidden; text-decoration: none; background: var(--raised);
  border: 1px solid var(--line); aspect-ratio: 4 / 3; }
.hub img { width: 100%; height: 100%; object-fit: cover; transition: transform .5s ease; }
.hub a:hover img { transform: scale(1.03); }
.hub .cap { position: absolute; inset: auto 0 0 0; padding: 60px 24px 22px; display: flex; justify-content: space-between; align-items: end; gap: 12px;
  background: linear-gradient(to top, rgba(15,16,18,.92), rgba(15,16,18,0)); }
.hub .cap .display { font-size: clamp(28px, 3vw, 40px); }
.hub .cap .count { font-family: var(--mono); font-size: 13px; color: var(--body); white-space: nowrap; }
.hub a:hover .display { color: var(--gold); }

.videos { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 32px 24px; }
.videos.c3 { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.videos.c1 { grid-template-columns: minmax(0, 1fr); max-width: 900px; }
.video { margin: 0; display: grid; gap: 12px; align-content: start; min-width: 0; }
.vid { display: block; text-decoration: none; color: var(--ink); }
.vid-frame { position: relative; aspect-ratio: 16 / 9; border-radius: 6px; overflow: hidden; border: 1px solid var(--line);
  background: radial-gradient(120% 90% at 85% 10%, #2a2410 0%, var(--raised) 45%, var(--surface) 100%); }
.vid-frame img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; opacity: .85; transition: opacity .2s; }
.vid-frame.portrait img { object-fit: contain; opacity: 1; background: #000; }
.vid-frame iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.vid-title { position: absolute; left: 18px; right: 18px; top: 16px; font-family: var(--display); font-stretch: 78%; font-weight: 800;
  text-transform: uppercase; font-size: clamp(18px, 1.8vw, 24px); line-height: 1; color: var(--ink); text-wrap: balance; }
.vid-frame img ~ .vid-title { display: none; }
.vid-host { position: absolute; left: 18px; bottom: 14px; font-family: var(--mono); font-size: 11px; letter-spacing: .12em; text-transform: uppercase; color: var(--muted); }
.vid-frame img ~ .vid-host { color: var(--ink); background: rgba(15,16,18,.85); padding: 4px 8px; border-radius: 3px; bottom: 22px; }
.play { position: absolute; right: 16px; bottom: 14px; width: 54px; height: 54px; border-radius: 50%; background: var(--gold); color: var(--on-gold);
  display: grid; place-items: center; transition: transform .15s; }
.play svg { width: 24px; height: 24px; margin-left: 3px; }
.vid:hover .play { transform: scale(1.08); }
.vid:hover .vid-frame img { opacity: 1; }
.video figcaption { font-size: 15px; line-height: 1.5; color: var(--body); }
.video figcaption strong { display: block; color: var(--ink); font-weight: 600; font-size: 16px; }
.video figcaption p { margin: 4px 0 0; }
.vid-tag { display: block; font-family: var(--mono); font-size: 11.5px; letter-spacing: .12em; text-transform: uppercase; color: var(--gold); margin-bottom: 4px; }

.lb { padding: 0; border: 0; max-width: none; max-height: none; width: 100vw; height: 100dvh; margin: 0; background: rgba(10,10,12,.96); color: var(--ink); }
.lb::backdrop { background: rgba(0,0,0,.6); }
.lb[open] { display: grid; place-items: center; }
.lb figure { margin: 0; display: grid; gap: 10px; justify-items: center; padding: 56px max(64px, env(safe-area-inset-right, 0px)) 48px max(64px, env(safe-area-inset-left, 0px)); }
.lb img { max-width: 100%; max-height: calc(100dvh - 140px); width: auto; height: auto; object-fit: contain; }
.lb figcaption { font-size: 14px; color: var(--muted); text-align: center; max-width: 60em; }
.lb-btn { position: fixed; width: 48px; height: 48px; border-radius: 50%; border: 1px solid var(--line-strong); background: var(--surface); color: var(--ink);
  font-size: 22px; line-height: 1; cursor: pointer; display: grid; place-items: center; }
.lb-btn:hover { border-color: var(--gold); color: var(--gold); }
.lb-close { top: calc(12px + env(safe-area-inset-top, 0px)); right: max(12px, env(safe-area-inset-right, 0px)); }
.lb-prev { left: max(12px, env(safe-area-inset-left, 0px)); top: 50%; transform: translateY(-50%); }
.lb-next { right: max(12px, env(safe-area-inset-right, 0px)); top: 50%; transform: translateY(-50%); }
.lb-count { position: fixed; bottom: calc(12px + env(safe-area-inset-bottom, 0px)); left: 0; right: 0; text-align: center; margin: 0;
  font-family: var(--mono); font-size: 12px; color: var(--muted); }

.cta-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 12px; }
.cta-actions .note { flex-basis: 100%; }
.cta .btn.ghost { background: transparent; color: var(--on-gold); border-color: var(--on-gold); }
.cta .btn.ghost:hover { background: var(--on-gold); color: var(--gold); }

.outcomes { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 40px; }
.outcomes li { padding: 18px 0 18px 30px; border-top: 1px solid var(--line); position: relative; }
.outcomes li::before { content: ""; position: absolute; left: 2px; top: 27px; width: 12px; height: 2px; background: var(--gold); }
.checklist { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.checklist li { padding-left: 22px; position: relative; }
.checklist li::before { content: ""; position: absolute; left: 0; top: 0.72em; width: 10px; height: 2px; background: var(--gold); }
.cols2 { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(28px, 4vw, 56px); }
.cols2 > * { min-width: 0; }
.cols3 { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(24px, 3vw, 40px); }
.cols3 > * { min-width: 0; }
.panel { background: var(--surface); border: 1px solid var(--line); border-radius: 6px; padding: clamp(22px, 3vw, 32px); display: grid; gap: 14px; align-content: start; }
.panel h3 { margin: 0; }

.swatches { display: grid; grid-template-columns: repeat(7, minmax(0, 1fr)); gap: 12px; }
.swatch { display: grid; gap: 8px; font-family: var(--mono); font-size: 12px; color: var(--muted); }
.swatch i { display: block; aspect-ratio: 1; border-radius: 6px; border: 1px solid var(--line-strong); }
.swatch b { color: var(--ink); font-weight: 500; font-family: var(--text); font-size: 14px; }

.contact-card { display: grid; gap: 22px; padding: clamp(26px, 4vw, 48px); background: var(--surface); border: 1px solid var(--line); border-radius: 6px; }
.email-big { font-family: var(--display); font-stretch: 70%; font-weight: 800; font-size: clamp(30px, 5.4vw, 72px); color: var(--ink); line-height: 1;
  text-decoration: none; overflow-wrap: anywhere; }
.email-big:hover { color: var(--gold); }
.copy-btn { font: 500 14px var(--text); min-height: 44px; padding: 0 18px; border-radius: 999px; border: 1px solid var(--line-strong); background: transparent; color: var(--ink); cursor: pointer; }
.copy-btn:hover { border-color: var(--gold); color: var(--gold); }
.social-list { display: flex; flex-wrap: wrap; gap: 10px; }
.prose a svg, .result p a svg { width: 0.95em; height: 0.95em; vertical-align: -0.12em; display: inline; }
.result p a { color: var(--gold); }

/* ---------- responsive ---------- */
@media (max-width: 1080px) {
  .cases { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .tiles { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .results { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .facts { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 860px) {
  .hero-grid, .featured, .about, .research, .measure, .role, .next, .intro { grid-template-columns: minmax(0, 1fr); }
  .featured .media { min-height: 0; aspect-ratio: 16 / 11; border-right: 0; border-bottom: 1px solid var(--line); }
  .caps, .story { grid-template-columns: minmax(0, 1fr); }
  .cap { padding: 26px 0 8px; }
  .cap + .cap { padding-left: 0; border-left: 0; border-top: 1px solid var(--line); }
  .gallery { columns: 1; }
  .sec-head, .cols2, .cols3, .outcomes { grid-template-columns: minmax(0, 1fr); }
  .videos.c3 { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .pgallery, .pgallery.c4 { columns: 2; }
  .swatches { grid-template-columns: repeat(4, minmax(0, 1fr)); }
}
@media (max-width: 560px) {
  body { font-size: 16px; }
  .cases, .tiles, .facts, .roles { grid-template-columns: minmax(0, 1fr); }
  .tiles { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px; }
  .tile .label { font-size: 20px; }
  .trio { grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 10px; }
  .trio .stat-n { font-size: 26px; }
  .brand img { height: 38px; }
  .brand span { display: none; }
  .research-shots { grid-template-columns: minmax(0, 1fr); }
  .research-shots .shot:first-child img { max-height: 480px; object-fit: cover; object-position: top; }
  .findings li { grid-template-columns: 72px minmax(0, 1fr); }
  .results { gap: 36px 20px; }
  .result .big { font-size: 52px; }
  .result p { font-size: 15px; }
  .hub { grid-template-columns: minmax(0, 1fr); }
  .videos, .videos.c3 { grid-template-columns: minmax(0, 1fr); }
  .pgallery.c3 { columns: 2; column-gap: 10px; }
  .pgallery figure { margin-bottom: 10px; }
  .pgallery.c2 { columns: 1; }
  .lb figure { padding: 64px 12px 72px; }
  .lb-prev, .lb-next { top: auto; bottom: calc(10px + env(safe-area-inset-bottom, 0px)); transform: none; }
}
@media (prefers-reduced-motion: reduce) {
  * { transition: none !important; }
  .tile:hover img { transform: none; }
}